Why are we here?

We have our specialist disciplines, but we share a common agenda:

We approach business problems from the perspective of people.

Which is why I don’t see media as fragmented (that’s a business-out view), I see it as connected (because that’s how people consume it)

So, we work together to produce work that works together (ultimately, work works harder when it works together)

Work that works together, organised around

advertising ideas

media ideas

experience ideas

ideas that people belong to

Ideas that people belong to?

Ideas with purpose

Ideas that people find at pivotal moments

Ideas that inspire action and participation

Ideas that connect people to what really matters, to them and to the business

Ideas that create value for both people and business

Same point, different chart

On Wednesday, I will talk about

Today we’re talking about the infamous Find Inspire Connect

Find: giving ideas and brands a presence in people’s lives

Physical Presence (being visible and easily buyable)

Mental Presence (being easily thought of)

Find: how to build mental presence

Scale

Niche

Reach

Frequency

Continuity

Flighting

Who do you want to find or be found by?

Find: Questions to ask yourself

Who do we need to find? And when do we need to find them?

Can we make it more likely that people will discover us when they need to?

How can we stay on their radar so they think of us first when it matters?

“A large media spend is a very ineffectual and hideously wasteful compensation for a poor advertisement.”

“To to some degree, market share can be bought. However, the unfair advantage that any marketer can choose to leverage is the power of creativity”